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Week 6 Alternate Assignment

My family's business began in 2011 and our Facebook page started on April 30, 2014. It's a small avocado farm of 12 acres on a hillside in DeLuz which is in Fallbrook, CA. We primarily grow all Hass avocados, without the use of any pesticides or herbicides. Our FB page currently has 116 followers and gets posted on almost weekly, but we haven't sold any fruit direct yet, but are hoping to generate sales next year when the fruit comes back in season. Currently they are sold out and all sales were to a packing house which is the typical way many avocado growers do business, but the sales could be so much more if we sold direct. We also sell automated irrigation systems and that is slowly starting to get added to this page.

I looked up the following Facebook pages that were similar to mine:

Mraz Family Farms, Avocado Organic, Avocado Box, Growers Direct and California Avocados.
It was surprising to me that I couldn't find that many companies using the name Avocado in their business name. There were only two of these companies who I thought were using Facebook effectively. Mraz Family Farms and Avocado Organic had pretty effective pages along with calls to action to shop now and place orders. They were posting either daily, or monthly, but the Mraz page was not up to date and the ship now button wasn't set up properly. They had cover pages that were nice and videos that were entertaining. The price for a box ranged from $30- $35 a box plus shipping.

The Avocado Box company and Growers Direct did not have a good FB page or website, their About Pages needed details that could have helped but there weren't any details such as where they were located and who they were. After doing some digging, I found out that Growers Direct had closed years ago, but their FB page was still live as if they were still in business. California Avocados doesn't sell fruit, but they post almost daily ads for California avocados.

After reviewing these pages, I found some ideas that I will think about using on my page such as adding a subscription option to have fruit delivered more than once. Also, I would post more often about the fruit, how amazing it is and how people can place orders weekly. And, I would like to start creating more entertaining videos showcasing my family working on the farm and highlighting the avocados.

Here's a link to our FB page:
I am listed as an Advertiser in this page.
I do not wish to open up another FB business account because I believe it will not go away, even though it's a fictitious account.


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