Skip to main content

Week 5 Post 1

I reviewed Armstrong Garden Center and Myrtle Creek Gardens. The target market for Myrtle Creek appears to be for tourists, young families, the retired and photo opportunities and perhaps weddings, I couldn't find any fees charged except for photography. I think they need pictures of things for sale if they offer any. The target market for Armstrong is for higher income homeowners with gardening needs and landscape services. The psychographics for Myrtle Creek are for those who love visiting well manicured gardens, farm animals, bird sanctuaries, and those who enjoy home made jams, crepes and garden art.  Armstrong's psychographics are geared towards the affluent who want high end gardening services with high end products. Armstrong stores are placed near expensive and highly visible areas. Myrtle Creek is in a tucked away area in farmland. The overall tone of Myrtle Creek is very relaxed, serene and inviting to come and spend a day there.  Armstrong nursery is more bright and well structured and makes you want to come shop and ask for help. Armstrong's call to action is the big bold font to Shop Online and WIN A FREE LANDSCAPE DESIGN/$500 GIFT CARD and to take a free class.  Myrtle Creek doesn't have a call to action except to join their e newsletter list and find them on Social Media. They appear to be totally different businesses with somewhat similar target markets so there is some crossover between the two types of customers.

Comments

Post a Comment

Popular posts from this blog

Week 2 Overview of Social Media

1. In my opinion I think Snapchat and Twitter are geared toward personal use. Snapchat has a variety of features where the user uploads their face and applies things like silly ears, mouths and voices with short videos and disappears quickly. Also, you can create stories with short 6 second snippet videos combined together but again are short lived as they go away in a day. Twitter blasts out a message sent by an individual. These would not be very effective for business advertising. 2. Facebook, Instagram and Youtube are effective means of advertising for businesses. Facebook can get likes and followers so each ad that gets created can show up in a customer news feed repeatedly. Facebook can also have an attached website and you can place an order or contact the business in its built in messenger app to ask questions and get answers fairly quick. Instagram is simple and more straight forward. You can share a picture with comments attached and get followers likes and comments. You ...
5 comments
Read more

Week 11 Email Marketing

If I were to write a newsletter, I would write one just before harvest season which usually starts in January, but this year will probably start earlier than that and again throughout the season bi-weekly, until the end of the harvest which is in July for us in San Diego. I would offer a discount coupon code for 5 or 10% off to inspire readers to buy now. The content would consist of the following ideas: Our fruit is hand grown by a small family on 12 acres in the avocado Capital of the world. We take pride in how we grow our fruit, raise our bees to aid in pollinating the trees, how we water and fertilize the trees, how they are in season NOW, how the oil content is just right, how ours are pesticide & herbicide free, high in zinc and other essential nutrients and amino acids that our bodies don't produce on their own, how they last longer than mass marketed avocados because we don't gas them with synthetic ethylene like the packing houses do to speed up ripening, how th...
5 comments
Read more

Blog Post Week 3 Part 1

I have experienced many difficulties communicating with businesses. Using social media can sometimes make it easier to get noticed and get the problem solved. It just depends if companies  have good social media presence or don't.  For example, United Airlines is inconsistent with how they choose to respond. Sometimes they do, sometimes they don't, where other companies will respond every time. Complaining via social media usually means you have to have social media knowledge to begin with to know how to tag your posts correctly so they can become visible to the public with hashtags. I had a bad experience when Cold Stone Creamery closed early one night as I was walking in and they told me I had to leave because they were closed and their posted hours of operation showed them as still being open. I got mad and wrote the company to complain using Twitter. They responded and a few days after that, I received a letter in the mail offering me a free ice cream of my choice and an...
4 comments
Read more