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Week 5 Post 1

I reviewed Armstrong Garden Center and Myrtle Creek Gardens. The target market for Myrtle Creek appears to be for tourists, young families, the retired and photo opportunities and perhaps weddings, I couldn't find any fees charged except for photography. I think they need pictures of things for sale if they offer any. The target market for Armstrong is for higher income homeowners with gardening needs and landscape services. The psychographics for Myrtle Creek are for those who love visiting well manicured gardens, farm animals, bird sanctuaries, and those who enjoy home made jams, crepes and garden art.  Armstrong's psychographics are geared towards the affluent who want high end gardening services with high end products. Armstrong stores are placed near expensive and highly visible areas. Myrtle Creek is in a tucked away area in farmland. The overall tone of Myrtle Creek is very relaxed, serene and inviting to come and spend a day there.  Armstrong nursery is more bright and well structured and makes you want to come shop and ask for help. Armstrong's call to action is the big bold font to Shop Online and WIN A FREE LANDSCAPE DESIGN/$500 GIFT CARD and to take a free class.  Myrtle Creek doesn't have a call to action except to join their e newsletter list and find them on Social Media. They appear to be totally different businesses with somewhat similar target markets so there is some crossover between the two types of customers.


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