Knowing more about the customer will help with planning for efficient advertising. The target market/psychographic for direct sales of pesticide free Hass Avocados would be to either males or females, over the age of 18. It would have to be someone who is health conscious and/or athletic, who is looking to spend some money on quality food products that are hand grown in California. Their income would need to be over $50,000 a year. It doesn't matter if they are single or married, have children, or an education. Race or religion is not a factor either. It is a health and taste preference and if they have the affordability, they would buy them. The saying, we are what we eat matters to this target market. They want to eat as healthy as possible so they have a healthy mind and body. They are strong believers of super foods and the Environmental Working Group's Clean 15 with Avocados being #1 on that list. They believe that healthy fats are important and needed in our daily diet. And above all that, they love California Avocados because they taste way better than any others out there. They want hand grown avocados from a small family farm where they know hard work has been put into growing them. They may not know of all the work involved in growing them, but they do value the consistent taste ours will bring. This target market might not live in California.
Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce. I will plan on spe...
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