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Week 5 post 2

Knowing more about the customer will help with planning for efficient advertising. The target market/psychographic for direct sales of pesticide free Hass Avocados would be to either males or females, over the age of 18. It would have to be someone who is health conscious and/or athletic, who is looking to spend some money on quality food products that are hand grown in California. Their income would need to be over $50,000 a year. It doesn't matter if they are single or married, have children, or an education. Race or religion is not a factor either. It is a health and taste preference and if they have the affordability, they would buy them. The saying, we are what we eat matters to this target market. They want to eat as healthy as possible so they have a healthy mind and body. They are strong believers of super foods and the Environmental Working Group's Clean 15 with Avocados being #1 on that list. They believe that healthy fats are important and needed in our daily diet. And above all that, they love California Avocados because they taste way better than any others out there. They want hand grown avocados from a small family farm where they know hard work has been put into growing them.  They may not know of all the work involved in growing them, but they do value the consistent taste ours will bring. This target market might not live in California.


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