CSIT155-F18-TBantle

I knew some social media platforms before starting this class, but nothing like I know now. Learning social media for a business is totally different and way more time consuming than I ever thought it would be. Over this past semester, I have spent endless hours learning about the various types of social media.  Which one's are better for our farm and which one's I shouldn't use. I've created colorful eye catching posts and learned how to respond to comments with more likability.  We used to post things that were kind of boring and not interesting about our avocado farm. Now we will take a different approach so viewers can watch, learn and appreciate what goes into growing the world's finest avocados. I have learned what kinds of posts can catch a persons attention and which kinds don't. I now know how to create a call to action and offer discounts. I also learned how to track who my page visitors are and where they are from. And, I learned how to create a c

I posted on the following students in my Group#1: Christian Dahmann Alexa Floren Kalyn McMackin stopped posting Vicky Mowery Mario Panousos Shana Thompson Floyd Williams stopped posting

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce.  I will plan on  spending  3-4 hours a day for 2 da

It appears that I am able to view more categories in Facebook Insights then I recall seeing before on our Facebook page: Bantle Avocado Ranch. We have 145 likes/followers now too.  I don't remember "People" being an option before. This is really cool because I can now see whether they are male, female, their ages, where they are and languages spoken. I can see my fans, followers and people I reached. Women are our major customer ages 18-64, but we do have some men too. The activity on the page has increased as well. This inspires me to become more involved in posting more creative ads and content.

The features of GA I think would be best for our business is found under Reports and Acquisition.   Here I can see Real Time/Traffic Sources, ie: where people came from, what they are looking at and content performance. I can see what people are looking at right now. With this report, I can learn how to focus my marketing efforts on which social media platform customers are using most. I can also use the Audience Report to see where my customers are based. Since I can't sell out of the country privately, I can determine if I am being watched by other countries, perhaps spied on for growing secrets or hacked by Russian Spies. :-) One last area I would look at is the Bounce Rate to see if people are only clicking once and leaving the page. I installed Google Analytics to our website, here's a screen shot for extra credit.