Skip to main content

Blog Post Week 3 Part 2



(1)
The business name
1.    California Avocados Direct
Their website url
1.    http://www.californiaavocadosdirect.com/default.aspx
The social media they are visibly using [links on their website]
1.    None
Check the links and see if they look like they are well used or hardly used at all.
1.    No
Add the date of the last post on each of their their social media
1.    None
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    This is supposedly one of the top online avocado sites. They don’t seem to have any social media presence. The website feels dated and is difficult to navigate.

(2)
The business name 
1.    Avocado Organic
Their website url
1.    https://avocadoorganic.com
The social media they are visibly using [links on their website]
1.    Instagram
2.    Facebook
Check the links and see if they look like they are well used or hardly used at all.
1.    Yes they work
Add the date of the last post on each of their their social media
1.    Sept 6th2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    Their website is laid out nicely. They do have social media links and seems like they post somewhat regularly. The news section on the website has not been updated for a long time.

(3)
The business name
1.    Avoganic
Their website url
1.    http://avoganic.com
The social media they are visibly using [links on their website]
1.    Instagram
2.    Facebook
3.    Twitter
4.    YouTube
Check the links and see if they look like they are well used or hardly used at all.
1.    Links work, but don’t seem well placed
Add the date of the last post on each of their social media
1.    August 22nd2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    This is the best website I looked at. They have their Instagram feed embedded in their site which I think is good. They seem to post regularly except their YouTube videos are 2 years old. They are well done, but I would like to see updates.

(4) 
The business name 
1.    Morro Creek Ranch
Their website url
1.    https://morrocreekranch.com
The social media they are visibly using [links on their website]
1.    Facebook
2.    Yelp
Check the links and see if they look like they are well used or hardly used at all.
1.    Not well used
Add the date of the last post on each of their social media
1.    June 2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    The website is laid out nicely and they are different in that they use Yelp. They were the only ones doing this. I didn’t think about Yelp as a social media platform, but I guess they are. They do have post integrated in the website, but they don’t seem to update very regularly.

(5)
The business name
1.    The Farm on Wilkes Road
Their website url
1.    https://www.thefarmonwilkesroad.com
The social media they are visibly using [links on their website]
1.    Facebook
2.    Instagram
Check the links and see if they look like they are well used or hardly used at all.
1.    Links work
Add the date of the last post on each of their their social media
1.    August 27th
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    The website has really nice pictures and is aesthetically pleasing. Their use of social media is limited to Facebook and Instagram. Their post are random, but some are good. They don’t post regularly. They are the only ones that I saw use a discount code in one of their post.

I was surprised to find out the lack of social media usage in all the sites I looked at. Yes they have a social media account and are using it, but I don't feel they tied it in to the businesses "story". It seemed more personal story telling instead or random posts. 

I did like seeing Yelp used by Morro Creek Ranch. I had not originally thought of Yelp when thinking of social media usage. It is a unique perspective and makes complete sense given the types of businesses I was looking at.

Also surprising was that everyone used Facebook. I guess I need to rethink Facebook as I thought it was irrelevant when I started this class. My generation really doesn't use it, but that doesn't mean I should not learn to understand it better. I do use Instagram and see the tie in with Facebook to expand on a post so I should look at it more from that point of view. Every one of the sites (except the no social media site) was on Facebook.

I think a more structured approach should be used in social media. Get the audience engaged, get them commenting, offer specials and most of all find ways to get them emotionally involved in your brand.


Students who I commented on are: Floyd Williams, Vicky Mowery and Kalyn McMackin. 

Comments

Popular posts from this blog

Week1 My template

I chose this theme because I like cosmetics. I often watch videos on how younger women apply certain cosmetics so I can learn how to use them properly and look my best. Because they can be very expensive, I have to be careful not to go overboard on how much I spend. I thought it would be fun to start reviewing what I use so that maybe I can get some followers, sponsors and maybe some free products!

This theme explains a lot about me just by looking at it. The soft colors of the theme are nice, the brush, glittery nail polish and eye shadow stand out. I like the black background and uniformity because it looks like a web site not just a blog.

I've never written a blog, never even read a blog so I'm not really sure what I'm in for. All I know is that it sounds like fun and I hope it turns out great. I look forward to expanding my knowledge on this so I can use this technology over and over.

Week 2 Overview of Social Media

1. In my opinion I think Snapchat and Twitter are geared toward personal use. Snapchat has a variety of features where the user uploads their face and applies things like silly ears, mouths and voices with short videos and disappears quickly. Also, you can create stories with short 6 second snippet videos combined together but again are short lived as they go away in a day. Twitter blasts out a message sent by an individual. These would not be very effective for business advertising.

2. Facebook, Instagram and Youtube are effective means of advertising for businesses.
Facebook can get likes and followers so each ad that gets created can show up in a customer news feed repeatedly. Facebook can also have an attached website and you can place an order or contact the business in its built in messenger app to ask questions and get answers fairly quick.
Instagram is simple and more straight forward. You can share a picture with comments attached and get followers likes and comments. You ca…

Blog Post Week 3 Part 1

I have experienced many difficulties communicating with businesses. Using social media can sometimes make it easier to get noticed and get the problem solved. It just depends if companies  have good social media presence or don't.  For example, United Airlines is inconsistent with how they choose to respond. Sometimes they do, sometimes they don't, where other companies will respond every time. Complaining via social media usually means you have to have social media knowledge to begin with to know how to tag your posts correctly so they can become visible to the public with hashtags.

I had a bad experience when Cold Stone Creamery closed early one night as I was walking in and they told me I had to leave because they were closed and their posted hours of operation showed them as still being open. I got mad and wrote the company to complain using Twitter. They responded and a few days after that, I received a letter in the mail offering me a free ice cream of my choice and an a…