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Blog Post Week 3 Part 2



(1)
The business name
1.    California Avocados Direct
Their website url
1.    http://www.californiaavocadosdirect.com/default.aspx
The social media they are visibly using [links on their website]
1.    None
Check the links and see if they look like they are well used or hardly used at all.
1.    No
Add the date of the last post on each of their their social media
1.    None
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    This is supposedly one of the top online avocado sites. They don’t seem to have any social media presence. The website feels dated and is difficult to navigate.

(2)
The business name 
1.    Avocado Organic
Their website url
1.    https://avocadoorganic.com
The social media they are visibly using [links on their website]
1.    Instagram
2.    Facebook
Check the links and see if they look like they are well used or hardly used at all.
1.    Yes they work
Add the date of the last post on each of their their social media
1.    Sept 6th2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    Their website is laid out nicely. They do have social media links and seems like they post somewhat regularly. The news section on the website has not been updated for a long time.

(3)
The business name
1.    Avoganic
Their website url
1.    http://avoganic.com
The social media they are visibly using [links on their website]
1.    Instagram
2.    Facebook
3.    Twitter
4.    YouTube
Check the links and see if they look like they are well used or hardly used at all.
1.    Links work, but don’t seem well placed
Add the date of the last post on each of their social media
1.    August 22nd2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    This is the best website I looked at. They have their Instagram feed embedded in their site which I think is good. They seem to post regularly except their YouTube videos are 2 years old. They are well done, but I would like to see updates.

(4) 
The business name 
1.    Morro Creek Ranch
Their website url
1.    https://morrocreekranch.com
The social media they are visibly using [links on their website]
1.    Facebook
2.    Yelp
Check the links and see if they look like they are well used or hardly used at all.
1.    Not well used
Add the date of the last post on each of their social media
1.    June 2018
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    The website is laid out nicely and they are different in that they use Yelp. They were the only ones doing this. I didn’t think about Yelp as a social media platform, but I guess they are. They do have post integrated in the website, but they don’t seem to update very regularly.

(5)
The business name
1.    The Farm on Wilkes Road
Their website url
1.    https://www.thefarmonwilkesroad.com
The social media they are visibly using [links on their website]
1.    Facebook
2.    Instagram
Check the links and see if they look like they are well used or hardly used at all.
1.    Links work
Add the date of the last post on each of their their social media
1.    August 27th
Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 
1.    The website has really nice pictures and is aesthetically pleasing. Their use of social media is limited to Facebook and Instagram. Their post are random, but some are good. They don’t post regularly. They are the only ones that I saw use a discount code in one of their post.

I was surprised to find out the lack of social media usage in all the sites I looked at. Yes they have a social media account and are using it, but I don't feel they tied it in to the businesses "story". It seemed more personal story telling instead or random posts. 

I did like seeing Yelp used by Morro Creek Ranch. I had not originally thought of Yelp when thinking of social media usage. It is a unique perspective and makes complete sense given the types of businesses I was looking at.

Also surprising was that everyone used Facebook. I guess I need to rethink Facebook as I thought it was irrelevant when I started this class. My generation really doesn't use it, but that doesn't mean I should not learn to understand it better. I do use Instagram and see the tie in with Facebook to expand on a post so I should look at it more from that point of view. Every one of the sites (except the no social media site) was on Facebook.

I think a more structured approach should be used in social media. Get the audience engaged, get them commenting, offer specials and most of all find ways to get them emotionally involved in your brand.


Students who I commented on are: Floyd Williams, Vicky Mowery and Kalyn McMackin. 

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