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Blog Week 4 Post 2

Amazon and YouTube are two websites that I use frequently. They both have well designed websites and the content is easy to find. They are fairly well "craphted". They are both effective websites as well. About 90% of the time, Amazon has what I am looking for. You Tube has a wide variety of videos that range from educational to entertainment. I come back to these websites because they are full of the things I am looking for and the search bar is easy to find.

Specifically,  YouTube and Amazon have a great concept. While YouTube's contrast is subtle, everything is given the same emphasis, Amazon's has bold contrasting colors and also is categorized by pictures and departments. The alignment is left to right, not centered. Images have room to breathe as they are kept a small distance away from the text. They have good proximity. The hierarchy is clear and easy to understand, but with Amazon, sometimes the hierarchy can get confusing as I look for the best price. The typography is fine, it's easy on the eyes and is legible.

What could be improved on Amazon is how they duplicate product postings when I am searching for something.  The same product can get posted multiple times with different prices. It confuses me. Also, they could condense the amount of items on the main page. It's too busy.  They have a bar at the top of their page that has a number of icons that are vague, and if you click on them, you are told you can personalize your page, but none of it is very understandable. YouTube is great and it doesn't need any improvements in my opinion.


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