Skip to main content

Blog Post Week 3 Part 1

I have experienced many difficulties communicating with businesses. Using social media can sometimes make it easier to get noticed and get the problem solved. It just depends if companies  have good social media presence or don't.  For example, United Airlines is inconsistent with how they choose to respond. Sometimes they do, sometimes they don't, where other companies will respond every time. Complaining via social media usually means you have to have social media knowledge to begin with to know how to tag your posts correctly so they can become visible to the public with hashtags.

I had a bad experience when Cold Stone Creamery closed early one night as I was walking in and they told me I had to leave because they were closed and their posted hours of operation showed them as still being open. I got mad and wrote the company to complain using Twitter. They responded and a few days after that, I received a letter in the mail offering me a free ice cream of my choice and an apology.  That was a positive response that made me feel heard.

If it was my business and I received a bad comment on social media, I might take it down if it wasn't true; but if it was true, I would acknowledge the problem and work on offering to fix it. If it was a good comment, I would be sure and thank the person.

Comments

  1. Dating FailistSeptember 6, 2018 at 10:55 PM

    I hate when a business closes early! I like that they tried to redeem themselves!

    ReplyDelete
  2. UnknownSeptember 8, 2018 at 10:09 AM

    Both your examples are great! I've never dealt directly with an airline, complaining or praising, but it seems like that would be a huge missed opportunity to ignore customer feedback or be selective about what United Airlines does and doesn't respond to. As for your Cold Stone experience, that's awesome! I'm glad you took it seriously and attempted to make up for the inconvenience!

    ReplyDelete
  3. UnknownSeptember 10, 2018 at 4:51 PM

    I agree that some businesses have more of a social media presence than others! I've also dealt with difficulties from an airline and the issue wasn't resolved. It seems that the industry doesn't hear out their costumers. I remember the only apology I've seen from an airline occurred when a video went viral of a flight attendant being rude to a passenger. Without the video going viral, I doubt a response would have came from the airline. It's important that businesses hear customers out to ensure a positive experience/ purchase.

    ReplyDelete
  4. UnknownSeptember 12, 2018 at 8:53 AM

    I like the point you made about if you want to get a response from a company sometimes you have to make sure that you use the best method to get their attention by using the right hashtags. Also great that you took the time to let the company know that their employees had closed Cold Stone early, and that they made an effort to apologize and make it right.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 16 Planning Your Future Strategy

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce.  I will plan on  spe...
9 comments
Read more

Week 11 Email Marketing

If I were to write a newsletter, I would write one just before harvest season which usually starts in January, but this year will probably start earlier than that and again throughout the season bi-weekly, until the end of the harvest which is in July for us in San Diego. I would offer a discount coupon code for 5 or 10% off to inspire readers to buy now. The content would consist of the following ideas: Our fruit is hand grown by a small family on 12 acres in the avocado Capital of the world. We take pride in how we grow our fruit, raise our bees to aid in pollinating the trees, how we water and fertilize the trees, how they are in season NOW, how the oil content is just right, how ours are pesticide & herbicide free, high in zinc and other essential nutrients and amino acids that our bodies don't produce on their own, how they last longer than mass marketed avocados because we don't gas them with synthetic ethylene like the packing houses do to speed up ripening, how th...
5 comments
Read more

Week 10 Blogging for Business A & B

I have often thought about blogging for the family avocado business. There's so much passionate work that has to be done to keep the grove going and fruit producing and if I can show the reader some of what goes into growing our amazing, award winning healthy avocados, I think they would gain a better appreciation for them and it might inspire them to buy some. By describing some of the many obstacles besides our crazy mother nature, that we have to endure such as manual labor, bees obsconding, labor shortages, water costs, electricity hikes, soil samples, tree leaf analysis, trying to go organic, refusing to use pesticides and herbicides, creating our own moisture sensors for the soil, our wireless irrigation system we spent 2 years creating and what it takes to grow a delicious California Hass avocado, then they can get an understanding of why they are more expensive than the typical watery, stringy, rotten imported avocados they find in the store for 75 cents a piece or less. ...
4 comments
Read more