Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now.
Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce.
I will plan on spending 3-4 hours a day for 2 days a week working on social media. It takes time crafting creative ads and now that I have the posting part down, hopefully it will run a lot smoother. I will be blogging on the week-ends after the work day is done explaining what took place at the ranch including uploading videos to YouTube and Facebook. I will be sending out a newsletter twice a month on the same day and time with specials hoping to sell edible gifts like Harry and David do. If consumers are willing to pay $30 for 6 mail order pears then they just might be willing to spend that for 6 amazing avocados. After all, avocados are way healthier and better for you. The ultimate gift that keeps on giving.
This will be our logo. Home made. Now that's as organic as it gets.
Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce.
I will plan on spending 3-4 hours a day for 2 days a week working on social media. It takes time crafting creative ads and now that I have the posting part down, hopefully it will run a lot smoother. I will be blogging on the week-ends after the work day is done explaining what took place at the ranch including uploading videos to YouTube and Facebook. I will be sending out a newsletter twice a month on the same day and time with specials hoping to sell edible gifts like Harry and David do. If consumers are willing to pay $30 for 6 mail order pears then they just might be willing to spend that for 6 amazing avocados. After all, avocados are way healthier and better for you. The ultimate gift that keeps on giving.
This will be our logo. Home made. Now that's as organic as it gets.
Hi I agree with checking out your competition to see what they are doing to get ideas.
ReplyDeleteHow nice! I might suggest targeting states that do not get beautiful avocados like we have here in CA. I am moving to Arkansas and I am already looking for ways to keep eating these delicious avocados. So there is a market out there for you. Best of luck!
ReplyDeleteHello! I really enjoyed reading your post, and thought you had some really great ideas. I agree, blogging is a strong marketing tool. With blogging your company can build credibility and trust through the content provided.
ReplyDeleteHi! I agree with your plan to do more blogging. Farming is an interesting business that most people do not know much about. Blogging can give people more information and appreciation for your avocados.
ReplyDeleteThank you all very much!
ReplyDeleteHi!
ReplyDeleteChecking on your competition is easy when you have social media on your side. For me its almost like being ahead of the game. Blogging will be great for your business because there are so much interesting topics you can talk about. Some ideas could be about the techniques of farming you use, how to take care of your plants at home, your estimated crop size, and maybe fun little how to videos! I thought your drawing was very cute and your description was very clever.
-Nancy
Thanks Nancy! Yes all great ideas I can use.
Deleteblogging is a great idea, especially because of the constant changes in your industry. Facebook and Instagram live could help keep people updated too by posting in real time. Good Luck!
ReplyDeleteCute logo, yep organic for sure. Once again, good points and thorough studies. You seem to have really taken away a lot from this class and I look forward to your future posts!
ReplyDelete