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Week 15 Optimizing Yourself and the Company

The features of GA I think would be best for our business is found under Reports and Acquisition.   Here I can see Real Time/Traffic Sources, ie: where people came from, what they are looking at and content performance. I can see what people are looking at right now. With this report, I can learn how to focus my marketing efforts on which social media platform customers are using most.

I can also use the Audience Report to see where my customers are based. Since I can't sell out of the country privately, I can determine if I am being watched by other countries, perhaps spied on for growing secrets or hacked by Russian Spies. :-)

One last area I would look at is the Bounce Rate to see if people are only clicking once and leaving the page.

I installed Google Analytics to our website, here's a screen shot for extra credit.

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