Week 15 Optimizing Yourself and the Company

The features of GA I think would be best for our business is found under Reports and Acquisition. Here I can see Real Time/Traffic Sources, ie: where people came from, what they are looking at and content performance. I can see what people are looking at right now. With this report, I can learn how to focus my marketing efforts on which social media platform customers are using most.

I can also use the Audience Report to see where my customers are based. Since I can't sell out of the country privately, I can determine if I am being watched by other countries, perhaps spied on for growing secrets or hacked by Russian Spies. :-)

One last area I would look at is the Bounce Rate to see if people are only clicking once and leaving the page.

I installed Google Analytics to our website, here's a screen shot for extra credit.

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Week 16 Planning Your Future Strategy

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce. I will plan on spe...

Week 2 Overview of Social Media

1. In my opinion I think Snapchat and Twitter are geared toward personal use. Snapchat has a variety of features where the user uploads their face and applies things like silly ears, mouths and voices with short videos and disappears quickly. Also, you can create stories with short 6 second snippet videos combined together but again are short lived as they go away in a day. Twitter blasts out a message sent by an individual. These would not be very effective for business advertising. 2. Facebook, Instagram and Youtube are effective means of advertising for businesses. Facebook can get likes and followers so each ad that gets created can show up in a customer news feed repeatedly. Facebook can also have an attached website and you can place an order or contact the business in its built in messenger app to ask questions and get answers fairly quick. Instagram is simple and more straight forward. You can share a picture with comments attached and get followers likes and comments. You ...

Week 10 Blogging for Business A & B

I have often thought about blogging for the family avocado business. There's so much passionate work that has to be done to keep the grove going and fruit producing and if I can show the reader some of what goes into growing our amazing, award winning healthy avocados, I think they would gain a better appreciation for them and it might inspire them to buy some. By describing some of the many obstacles besides our crazy mother nature, that we have to endure such as manual labor, bees obsconding, labor shortages, water costs, electricity hikes, soil samples, tree leaf analysis, trying to go organic, refusing to use pesticides and herbicides, creating our own moisture sensors for the soil, our wireless irrigation system we spent 2 years creating and what it takes to grow a delicious California Hass avocado, then they can get an understanding of why they are more expensive than the typical watery, stringy, rotten imported avocados they find in the store for 75 cents a piece or less. ...

CSIT155-F18-TBantle

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