Week 16 Group 1 Blog Posts

I posted on the following students in my Group#1:

Christian Dahmann
Alexa Floren
Kalyn McMackin stopped posting
Vicky Mowery
Mario Panousos
Shana Thompson
Floyd Williams stopped posting

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Week 16 Planning Your Future Strategy

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce. I will plan on spending 3-4 hours a day for 2 da

Week 11 Email Marketing

If I were to write a newsletter, I would write one just before harvest season which usually starts in January, but this year will probably start earlier than that and again throughout the season bi-weekly, until the end of the harvest which is in July for us in San Diego. I would offer a discount coupon code for 5 or 10% off to inspire readers to buy now. The content would consist of the following ideas: Our fruit is hand grown by a small family on 12 acres in the avocado Capital of the world. We take pride in how we grow our fruit, raise our bees to aid in pollinating the trees, how we water and fertilize the trees, how they are in season NOW, how the oil content is just right, how ours are pesticide & herbicide free, high in zinc and other essential nutrients and amino acids that our bodies don't produce on their own, how they last longer than mass marketed avocados because we don't gas them with synthetic ethylene like the packing houses do to speed up ripening, how th

Blog Post Week 3 Part 1

I have experienced many difficulties communicating with businesses. Using social media can sometimes make it easier to get noticed and get the problem solved. It just depends if companies have good social media presence or don't. For example, United Airlines is inconsistent with how they choose to respond. Sometimes they do, sometimes they don't, where other companies will respond every time. Complaining via social media usually means you have to have social media knowledge to begin with to know how to tag your posts correctly so they can become visible to the public with hashtags. I had a bad experience when Cold Stone Creamery closed early one night as I was walking in and they told me I had to leave because they were closed and their posted hours of operation showed them as still being open. I got mad and wrote the company to complain using Twitter. They responded and a few days after that, I received a letter in the mail offering me a free ice cream of my choice and an

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