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Week 13/part 2: Different FB Ad Options

This week I researched the many Facebook advertising options. Using the principles of good design with eye catching images and urging calls to action, I know I could implement a few good ideas into our ads.

The different types of current Facebook ads I found listed on their website are: Video, Collection, Carousel, Slideshow and Single Image. Using Boost Posts is essential due to the algorithm they have now and I often receive discounted offers from them to do this so that is helpful in lowering the cost. I just need to set up our target market which won't won't be difficult as just about everyone loves a good California avocado. Some of the ads are only available to mobile users, not desktop, so I probably won't be using Canvas and Collection Ads. Another simple way to engage new customers is by using Messenger. We are already using this option. We get contacted by people around the world asking a variety of questions from how to grow avocado trees from a seed, to can they get an internship, but none have wanted to buy anything yet.

Using images and videos of our fruit and trees will help get the viewer's attention, but I will have to add a call to action with a sale or discount if they "Order Now", so that we can get more clicks, likes and ultimately sales. I would create an ad every 2 weeks at first which would run for a few days, then evaluate how they do. These ads would run on Instagram and Facebook. I would tweet about it too. The videos would be posted on Vimeo and YouTube. I would spend $50-100 at first, then evaluate how that went and go from there. We would love to sell as much as possible, but we are not set up for the masses so we have to start small and watch what progresses.


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