Skip to main content

Week# 12: Other Social Media Tools

Normally with our avocados we sell direct to a packing house, we don't have a store front or an address for picking up, but we could if we worked at a weekly farmers market. It's hard for us as we do not live at our grove and it's an hour away from our home. We would like to sell direct, but using LinkedIn would not be a good platform for it. If we sold at a farmers market, Yelp would be a good platform as it would give reviews on our fruit and show the price is worth it.

I would not use Coupons, Groupon, or even Living Social. I am guaranteed making money selling to a wholesale packing house, as there is a demand for California avocados so selling using coupons would be a loss as it would not be worth it because Groupon charges 50% of your selling price.

There's so much work involved just in picking the fruit, cleaning it, weighing it, packaging it, then shipping it, if we offered coupons like Groupon, we may as well just sell to a packing house and forego the hassle of it all. We don't think it would create repeat business. We've sold to a restaurant direct before for a couple of years and they loved our avocados, but when the price became too much due to market demand, they stopped buying from us and settled for imports even though imports tasted way worse. They didn't care. It was about the money.

As of October 2018, Google + is being shut down due to a data breach of 500,000 users.

Comments

Popular posts from this blog

Week1 My template

I chose this theme because I like cosmetics. I often watch videos on how younger women apply certain cosmetics so I can learn how to use them properly and look my best. Because they can be very expensive, I have to be careful not to go overboard on how much I spend. I thought it would be fun to start reviewing what I use so that maybe I can get some followers, sponsors and maybe some free products!

This theme explains a lot about me just by looking at it. The soft colors of the theme are nice, the brush, glittery nail polish and eye shadow stand out. I like the black background and uniformity because it looks like a web site not just a blog.

I've never written a blog, never even read a blog so I'm not really sure what I'm in for. All I know is that it sounds like fun and I hope it turns out great. I look forward to expanding my knowledge on this so I can use this technology over and over.

Week 2 Overview of Social Media

1. In my opinion I think Snapchat and Twitter are geared toward personal use. Snapchat has a variety of features where the user uploads their face and applies things like silly ears, mouths and voices with short videos and disappears quickly. Also, you can create stories with short 6 second snippet videos combined together but again are short lived as they go away in a day. Twitter blasts out a message sent by an individual. These would not be very effective for business advertising.

2. Facebook, Instagram and Youtube are effective means of advertising for businesses.
Facebook can get likes and followers so each ad that gets created can show up in a customer news feed repeatedly. Facebook can also have an attached website and you can place an order or contact the business in its built in messenger app to ask questions and get answers fairly quick.
Instagram is simple and more straight forward. You can share a picture with comments attached and get followers likes and comments. You ca…

Week 16 Planning Your Future Strategy

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now.

Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce. 

I will plan on  spending  3-4 hours a day for 2 days a …