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Week 8 Part 2 Visual Support

Finding Avocado Farming companies on Facebook has been a challenge, but I found some as well as on YouTube that had some videos that were effective in getting the selling point across, but likes were few compared to their amount of followers.  Instagram is used by these companies as well and get more traction.

California Avocados Direct.com- This company advertises on YouTube and Instagram. You Tube hasn't been updated in 6-7 years, had 707 views and they had 7 videos. Instagram's last post was on May 30th and got 77 likes.  The videos on YouTube were effective as they took a tour of the farm and explained their history and how they pick and ship the fruit.  The proportion of followers to the number of likes is unknown as they do not have a current facebook page.

Mraz Family Farms advertises on all 3, Facebook, YouTube and Instagram. They are very popular as the singer/songwriter Jason Mraz owns it so he gets a lot of visibility. They have 3,636 followers  and 3,462 likes on Facebook. They post every couple of weeks and the last Facebook post was October 12th. YouTube has a couple of things, a podcast that was way too long-36 minutes describing the farm and a sponsored video that was a couple minutes long. On Instagram, the farm has 15.4K followers, 23 following and 816 likes and 3 days ago was the last post which was identical to the Facebook post.

Avoganic also advertises on all 3 platforms. They have 585 likes and 589 followers on Facebook and the last post was October 4th.  They post about 2 times a month. They don't get very many likes on Facebook, but I think their posts are very good. They have 2 YouTube videos with 560 views from 2016. Their Instagram account has 4,029 followers, 871 likes and the last post was on September 24th that had 4 comments.

These companies do not receive many comments or likes on Facebook although they had followers,  and no comments on YouTube, only views which were many. They receive way more activity on Instagram so I believe that will be the best place for me to advertise.


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