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Week 8 Part 1 Get Visual - Let a Picture Tell a Story

Of the top 7 platforms listed in the Class Lecture PDF, Snap Chat was listed twice so I will discuss 6.

I have chosen Facebook & Instagram for my business social media platform. I don't know if they are right for my product but they are easier to advertise than using YouTube as that is more time consuming. The reason I don't know if it's right for my product is because we haven't received one direct mail order as of yet. Only family and friends and they always want a huge discount which gets old really fast, especially when we are operating at a loss. When we branch our business out into selling smart irrigation systems, I will start making videos and using YouTube more then.

On Facebook and Instagram, I can post engaging pictures and videos as well as try to generate sales with a Shop Now button.  I haven't used Pinterest yet. I've only used them for "how to" ideas. I need to explore that platform more. Twitter is not a good platform for selling fruit. SnapChat is not a good advertising platform because it disappears too fast.

We have also used another Instagram page in the past (tastygreenfruit) with many hashtags and we have 127 followers but I felt that it would be better to keep the business name uniform so I created this new Instagram account with Bantle Avocado Ranch. In the past with the tasty green fruit page, we would post once a week, sometimes more during California Avocado Season, especially when we are out at the farm working. We have used some of these hash tags:


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