CSIT155-F18-TBantle

My family's business began in 2011 and our Facebook page started on April 30, 2014. It's a small avocado farm of 12 acres on a hillside in DeLuz which is in Fallbrook, CA. We primarily grow all Hass avocados, without the use of any pesticides or herbicides. Our FB page currently has 116 followers and gets posted on almost weekly, but we haven't sold any fruit direct yet, but are hoping to generate sales next year when the fruit comes back in season. Currently they are sold out and all sales were to a packing house which is the typical way many avocado growers do business, but the sales could be so much more if we sold direct. We also sell automated irrigation systems and that is slowly starting to get added to this page. I looked up the following Facebook pages that were similar to mine: Mraz Family Farms, Avocado Organic, Avocado Box, Growers Direct and California Avocados. It was surprising to me that I couldn't find that many companies using the name Avocado in...

Knowing more about the customer will help with planning for efficient advertising. The target market/psychographic for direct sales of pesticide free Hass Avocados would be to either males or females, over the age of 18. It would have to be someone who is health conscious and/or athletic, who is looking to spend some money on quality food products that are hand grown in California. Their income would need to be over $50,000 a year. It doesn't matter if they are single or married, have children, or an education. Race or religion is not a factor either. It is a health and taste preference and if they have the affordability, they would buy them. The saying, we are what we eat matters to this target market. They want to eat as healthy as possible so they have a healthy mind and body. They are strong believers of super foods and the Environmental Working Group's Clean 15 with Avocados being #1 on that list. They believe that healthy fats are important and needed in our daily diet. A...

I reviewed Armstrong Garden Center and Myrtle Creek Gardens. The target market for Myrtle Creek appears to be for tourists, young families, the retired and photo opportunities and perhaps weddings, I couldn't find any fees charged except for photography. I think they need pictures of things for sale if they offer any. The target market for Armstrong is for higher income homeowners with gardening needs and landscape services. The psychographics for Myrtle Creek are for those who love visiting well manicured gardens, farm animals, bird sanctuaries, and those who enjoy home made jams, crepes and garden art.  Armstrong's psychographics are geared towards the affluent who want high end gardening services with high end products. Armstrong stores are placed near expensive and highly visible areas. Myrtle Creek is in a tucked away area in farmland. The overall tone of Myrtle Creek is very relaxed, serene and inviting to come and spend a day there.  Armstrong nursery is more bright and...

https://www.amazon.com https://www.youtube.com Amazon and YouTube are two websites that I use frequently. They both have well designed websites and the content is easy to find. They are fairly well "craphted". They are both effective websites as well. About 90% of the time, Amazon has what I am looking for. You Tube has a wide variety of videos that range from educational to entertainment. I come back to these websites because they are full of the things I am looking for and the search bar is easy to find. Specifically,  YouTube and Amazon have a great concept. While YouTube's contrast is subtle, everything is given the same emphasis, Amazon's has bold contrasting colors and also is categorized by pictures and departments. The alignment is left to right, not centered. Images have room to breathe as they are kept a small distance away from the text. They have good proximity. The hierarchy is clear and easy to understand, but with Amazon, sometimes the hierarchy ca...

Jamilyn.com and roverp6cars.com are two websites that I felt could use a lot of improvements. First off, the name Jamilyn for a website doesn't explain anything. She would never be searched for unless people knew of her to begin with. Second, this site has way too much going on. The fonts are not uniform and they range from tiny to large. This website looks horrible. There's no branding, no logo, the color of beige is plain, the video is weird and too long. If you click on her skin care advertisement, it takes you to another website. I liked that she had some drop down menus and a contact us at the top instead of the bottom. The impact it had on me as a potential customer is that this lady is wacko and unorganized. I would not buy anything from her. As for Roverp6cars, I guess if you are an old car restorer you might know about this car, I didn't. Too much is going on in this website and it was too long to scroll down through. I didn't like all the red used in it. T...

(1) The business name 1.      California Avocados Direct Their website url 1.      http://www.californiaavocadosdirect.com/default.aspx The social media they are visibly using [links on their website] 1.      None Check the links and see if they look like they are well used or hardly used at all. 1.      No Add the date of the last post on each of their their social media 1.      None Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others?  1.      This is supposedly one of the top online avocado sites. They don’t seem to have any social media presence. The website feels dated and is difficult to navigate. (2) The business name  1.      Avocado Organic Their website url 1.      https://avocadoorgani...

I have experienced many difficulties communicating with businesses. Using social media can sometimes make it easier to get noticed and get the problem solved. It just depends if companies  have good social media presence or don't.  For example, United Airlines is inconsistent with how they choose to respond. Sometimes they do, sometimes they don't, where other companies will respond every time. Complaining via social media usually means you have to have social media knowledge to begin with to know how to tag your posts correctly so they can become visible to the public with hashtags. I had a bad experience when Cold Stone Creamery closed early one night as I was walking in and they told me I had to leave because they were closed and their posted hours of operation showed them as still being open. I got mad and wrote the company to complain using Twitter. They responded and a few days after that, I received a letter in the mail offering me a free ice cream of my choice and an...