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Week 16 Planning Your Future Strategy

Learning the various social media platforms has been a real eye opener. I thought Facebook, Instagram, You Tube and Twitter were all good for our business and creating newsletters are an invaluable tool to create and increase sales, but learning to blog was also a very useful tool I am planning to expand on. In researching all of our competitors, I got to see what they are or aren't doing. There were a few companies that are very active in posting regularly and I learned from them and will grow from that. I liked some of their visuals on their websites and I will incorporate similar offerings. Offering seasonal ads as well as sales is a good idea especially in the gift giving season going on now. Farming is such a day to day business and things change rapidly so I'm going to start blogging more in addition to Facebook and Instagram about what we do to try and convey honesty, hard work, quality and value in what we produce.  I will plan on  spe...
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Week 11 Email Marketing

If I were to write a newsletter, I would write one just before harvest season which usually starts in January, but this year will probably start earlier than that and again throughout the season bi-weekly, until the end of the harvest which is in July for us in San Diego. I would offer a discount coupon code for 5 or 10% off to inspire readers to buy now. The content would consist of the following ideas: Our fruit is hand grown by a small family on 12 acres in the avocado Capital of the world. We take pride in how we grow our fruit, raise our bees to aid in pollinating the trees, how we water and fertilize the trees, how they are in season NOW, how the oil content is just right, how ours are pesticide & herbicide free, high in zinc and other essential nutrients and amino acids that our bodies don't produce on their own, how they last longer than mass marketed avocados because we don't gas them with synthetic ethylene like the packing houses do to speed up ripening, how th...
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Week 10 Blogging for Business A & B

I have often thought about blogging for the family avocado business. There's so much passionate work that has to be done to keep the grove going and fruit producing and if I can show the reader some of what goes into growing our amazing, award winning healthy avocados, I think they would gain a better appreciation for them and it might inspire them to buy some. By describing some of the many obstacles besides our crazy mother nature, that we have to endure such as manual labor, bees obsconding, labor shortages, water costs, electricity hikes, soil samples, tree leaf analysis, trying to go organic, refusing to use pesticides and herbicides, creating our own moisture sensors for the soil, our wireless irrigation system we spent 2 years creating and what it takes to grow a delicious California Hass avocado, then they can get an understanding of why they are more expensive than the typical watery, stringy, rotten imported avocados they find in the store for 75 cents a piece or less. ...
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